LCGC Europe Advertiser Survey 2008

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LCGC Europe

LCGC Europe Advertiser survey 2008

 
Full Name
 
E-mail Address
 
Telephone Number
Q1
Out of 100% please state how you foresee your 2009 marketing budget being spent?
Print advertising
 
Digital advertising
 
Web specific advertising
 
Exhibitions
 
Web activities (e.g. webinars & podcasts)
 
Other, please specify
Q2
Has the emergence of online marketing detracted from your offline/print marketing spend?
Yes
No
 
If yes please state your reasons why
Q3
Which of the following media do you use?
Printed magazines
Websites
Enewsletters
Ezines
Podcasts
Webcasts
Q4
Which of the following marketing communications activities do you perform? Please state the importance of each on a scale of 1-5 (one being very important and 5 being least important)
 
E-mail Marketing
 
 
 
 
 
Online Marketing
 
 
 
 
 
Sales Promotion
 
 
 
 
 
Public Relations
 
 
 
 
 
Events
 
 
 
 
 
Corporate Hospitality
 
 
 
 
 
Advertising
 
 
 
 
Q5
Please rate the importance of each website to you on the scale of 1-5? (one being very important and 5 being least important)
 
www.chromatographyonline.com
 
 
 
 
 
www.seperationsnow.com
 
 
 
 
 
www.laboratorytalk.com
 
 
 
 
 
www.chemie.de
 
 
 
 
 
www.labplusinternational.com
 
 
 
 
 
www.pharmalive.com
 
 
 
 
 
www.internationallaboratory.com
 
 
 
 
 
www.gitverlag.com
 
 
 
 
 
www.biotech-online.com
 
 
 
 
 
Other
Q6
Please select from the list below your three main marketing objectives for 2009?
New product launch
Corporate branding exercise
Lead generation
General awareness campaign
Educational marketing (e.g. application notes)
Q7
What are your main reasons for advertising with
New product launch
Attendance at exhibitions
Branding exercise
Editorial content
 
Other (please state)
Q8
How do you see your marketing strategies changing over the next year?
No change
More print advertising
Less print advertising
More online advertising
Less online advertising
Don't know
 
Other, please specify
Q9
Which LCGC Group products would you consider advertising in?
LCGC Europe magazine
The Column (LCGC Europe's sister ezine)
LCGC Ausgabe in deutscher Sprache (German language ezine)
LCGC en francais (French language ezine)
LCGC Europe Update eNewsletter
LCGC Asia Pacific Magazine
LCGC Asia Pacific Update eNewsletter
LCGC Europe eDirectory (online buyers guide)
Q10
How do you conduct your market research?
Internally
Externally
We do not conduct market research
Q11
At which of the following events will you exhibit/attend?
 
SCM-4
 
 
HTC
 
 
Pittcon
 
 
ILMAC
 
 
MSB 2009
 
 
CISILE
 
 
ACHEMA
 
 
ISCC 2009
 
 
ASMS 2009
 
 
HPLC 2009
 
 
18th International Mass Spectrometry Conference
 
 
Euroanalysis XV
 
 
BIOTECHNICA
 
 
L.A.B
 
 
RAFA 2009
 
 
LC/MS
 
Q12
What factors influence your decision to advertise in LCGC Europe magazine, please rate the importance from 1-5 (1 being the most important and 5 the least important)?
 
Quality of subscribers
 
 
 
 
 
BPA audited magazine
 
 
 
 
 
Editorial content
 
 
 
 
 
Good reputation
 
 
 
 
 
Strong customer focus
 
 
 
 
 
Other, please specify
Q13
Do you value face to face visits from sales reps?
Yes
No
Q14
If yes how often would you like to be visited?
Monthly
Quarterly
Annually
Bi-annually
Never
Q15
Are there any editorial topics currently not covered or insufficiently covered in LCGC Europe?
Q16
How would you prefer to be contacted with information about advertising opportunities?
A telephone call from your sales rep
A face to face visit from your sales rep
Direct Mail
E-Mail
Phone
Fax
All of the above
Q17
Are there any additional marketing opprtunities you would like to see LCGC Europe deliver? Please list.
Q18
Are there any other comments you would like to make about LCGC Europe?
Q19
What company do you work for?
Q20
Which of the following separation science fields do you serve?
HPLC
LC-MS
GC
GC-MS
TLC
Ion Chromatography
Chiral Chromatography
SPE
SFC/SFE
CE
CE-MS
CEC
GPC/SEC
Microcolumn-LC
Multidimensional Chromatography
 
Other, please specify
Q21
What percentage of business do you conduct in the following countries? Please state the % out of 100 in each region.
UK
 
France
 
Germany
 
Italy
 
Other Western European countries
 
Eastern Europe
 
USA
 
Indonesia
 
India
 
China
 
Japan
 
Australasia
Q22
Does your company operate in the Asia pacific region?
Yes
No
Q23
Would you like to recommend any colleagues that cover the Asia Pacific area?
Name...
 
Telephone
 
e-mail
Q24
Do you plan to target any new geographical regions over the next 12 months?
Yes
No
 
If yes, please specify

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